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#Hedonic benefits free#
Results indicated that Free Products has given the most hedonic benefits to the consumers at. Data were analyzed by Structure Equations Model (SEM) with 95% reliability of online questionnaire. The purpose of this research has studied and analyzed for determinant factors which generates hedonic benefits pending supermarket sales promotions display to consumers in Bangkok Metropolitan Region with stratified random sampling technique was applied to select 412 consumers to answer self-reported questionnaires.
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